What the Oscar is for the film industry, the European POPAI Award is for the sales promotion sector. The Pavillon d’Armenonville in Paris provided the setting for the award ceremony. There were three products from the STI Group among the winners from a total of 340 entries in 48 categories. They received one of the coveted Indians in bronze.

Awards were also given to creative display solutions for Nestlé France, BIC and Activision Germany that were developed and produced in various countries by STI. For Ralf Meyer, Head of STI’s own sales promotion agency who accepted the prizes together with the customers in Paris, the awards emphasise the creativity of the STI Group at international level.

BIC Soleil Clic

On the occasion of the development of a new lady’s shaver, BIC was looking for a modular display for different products. The round elegant shape of the display is based on the product and enables access from several sides.

So like the product itself the secondary placement also attracts by its warm colours that give a feeling of summer. In the retail area the display is particularly easy to set up and it offers sufficient communication area. The round shape of the centre column has a rotating arrangement that can be adapted for two different types of loading.

New design for Nestlé at the POS

Nescafé, Ricoré and Nesquik are the three brands of drink of the Nestlé Département Boissons Instantanées in France. With a relaunch of the display material used, the visibility of the products in the trade was be improved and at the same time the display variants used optimised. For the team of STI France the object was to reduce the number of types of display and design them in a modular way such that they can be placed in the trade both as single loading and also as a mixed display. The modular design reduces the display variants by 80%, improves the brand perception, allows access to the product from three sides and offers multiple combination options with only five components.

Guitar Hero: play the game

A successful example for a multi-sensory way of addressing consumers and the combination of on- and offline content is given by the presentation display developed for Guitar Hero. The design of the display is based on a jukebox and shows at first glace what the product is about. The active display invites you to play and try it out. The basis of the permanent display is a metal base frame with deep-drawn plastic parts. The Guitar Hero display is a demonstration and sales display rack in one. While the front of the display is the invitation to try it out, the rear has integrated trays from where the product can be sold – with great success for the manufacturer.

Since its founding in 1963 in the USA, the POPAI association “Point of Purchase Advertising International“ has represented the interests of industry, the retail trade POP producers and services providers. At international level POPAI enables the interdisciplinary exchange of information and experience for its more than 2 000 members worldwide.