A must for all creative types - Over 500 display and packaging ideas

The POS News is a favourite source of inspiration for Europe-based designers, procurement managers and marketing executives responsible for developing packaging, displays and POS marketing.

The current edition, now in its 15th incarnation, rolled off the presses a few weeks ago. The brochure comes in a handy pocket format, yet packs over 200 pages of sales promotion ideas for all industries and sales channels.

The brochure is one of the ways the STI Group fosters effective sales promotional campaigns, while also shining the spotlight on the possibilities offered by the "POS as a medium". The brochure also includes a glossary of POS communication terms to provide clarity on phrases like "Brand Equity", "Co-Branding" or "Color Management".

These "serialised novels" draw their power less from words than from the power of the image, helping make them into a treasured touchstone and tool for marketing executives, designers, packaging developers and creative heads at agencies.

A free copy of the current 15th edition can be requested from the STI Group by email at service@sti-group.com or by fax at +49 6641 81-78020.