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	STI forms strategic venture with the Vitrina A Group

Vitrina A Group is one of the top Russian leaders in a strong and fast growing market for POS Solutions in Russia. The last two years saw an increase of advertising spendings up to 30 % and forecasts confirm an ongoing growth.
The new strategic partnership with Vitrina A expands STI’s international network by adding a competent partner in Russia and the CIS markets (Commonwealth of Independent States).

The Moscow-based Vitrina A Group specialises in integrated solutions for Visual Marketing Communications. The local business is driven by well known companies DisplayDepo, ActiVA, Façade Décor, ExpoTek and Vitrina A Solutions. The group was founded in 1994 as an advertising agency and enlarged it’s portfolio with corrugated and permanent displays, Shop-in-Shop solutions and booth construction in the following years.

Plant and Holding Vitrina A Group, Moscow

Vadim Kulikov

Vitrina A’s annual turnover in 2008 was over €15m. The Group runs Design-Centres in Moscow and St. Petersburg, as well as four production facilities in Russia. Around 200 people work for Vitrina A, nearly 50 of them are designers.

Vadim Kulikov, Chairman of the Board of Directors of the Vitrina A Group resumes that "the marriage of Vitrina A Group capabilities and know-how in Russia and the CIS markets with STI Group’s strengths in Western Europe provides our customers with an integrated, well-managed solution to global in-store marketing programs."

According to Prof. Dr. Frank Ohle, CEO of STI Group, "Vitrina A Group is a perfect partner to offer our multi-national customers multi-national capabilities, combining global campaigns with local requirements and providing tailor made solutions. The partnership between the STI Group and Vitrina A will enlarge our competence leadership in the field of corrugated and permanent displays as well as POS Services. In addition it opens up new options for STI to provide the local Russian market with Packaging and POS Solutions."

Displays from Russian Vitrina A Group

Both companies supply leading international brand manufactures with displays and POS concepts. Therefore Prof. Ohle sees a lot of synergies to unleash for both the customers as well as the companies themselves. “Our services and the execution of joint projects create synergetic effects” Ohle pointed out. The cooperation in Russia is another important step for the STI Group in becoming Europe’s market leader for instore marketing solutions.