Sound box playing "Mamma Mia"
The units presence is further enhanced by the addition of a sound box playing a 30 second clip of Abba’s “Mamma Mia”, which is activated by an infrared motion detector as people walk past. The audio element and sheer size of the unit really bring the display to life and raises awareness of the title at cinemas.
Delivered to 63 countries worldwide
This project is all the more impressive given the logistics involved. Over 2000 units were produced in Neutraubling, Germany as this was the ideal location for manufacturing, print and distribution. The finished units which were then delivered to 63 countries worldwide, as far as Kenya, New Zealand and Hong Kong.
Eleven language versions had to be printed to the title treatment and billing block. The unit was made up of 33 individual parts, some of which are joined together for ease of assembly. There were eleven printed 4-colour litho laminated sheets and two additional printed 4-colour litho laminated sheets with the language variants on. In total there were 65 plates to make for the printing press!
STI Neutraubling’s Peter Heimhuber, Thomas Scharl and Markus Weissgerber worked on the project’s manufacture and ensured that when Universal Pictures and Creative Partnership requested a press pass and factory tour, the colour proofs were accurate first time and the press pass went very smoothly. |
