 Unusual, new, and simply different: these are prerequisites for the presentation of a product in the retail market. They should induce emotions and desires, triggering the purchasing stimulus in the brain. Advertising at the POS reaches customers when they are most receptive to information which the reduced levels of retailer staff cannot offer.
Whilst it is of utmost importance for top brands to distinguish themselves at the POS and establish their own unique premium world, low price manufacturers use the display primarily as a means for transport.
The display market is divided into four categories: merchandising units, POP displays, permanent displays and POS decorations.
As expected of a market leader, STI develops effective, marketable in-store display units.
STI Power Spectrum
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Development of POP displays and promotional products made of carton, laminated corrugated, plastic, wood, metal and several material combinations  |
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Production of counter tops, floorstands, merchandising units, special promotions and decoratvie elements, shop-in-shop and permanent displays and window dressings |
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With well thought-out sales promotion concepts and innovative ideas for displays we can stage multi-sensoric events for your product at the POS. |
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Logistics displays / merchandising units |
