Shelf-ready packaging increases the efficiency in all stages of the value-added chain and is an important part of the ECR model.

Shelf-ready packaging can be opened easily without a cutter. It increases the sales attractiveness of products significantly (shelf impact) and can easily be disposed of once it is no longer required.

The use of shelf-ready packaging can increase direct product profitability (DPP) substantially. DPP is a method of planning variable markups by determining the profitability of the individual item by calculating

the adjusted per unit gross margin and assigning direct product costs to the item (purchase price, handling expense, placement on shelf, etc).

The greatest advantage arises in the market when goods and trays can be placed on the shelf in a single step. In addition, out-of-stock situations are reduced through facilitated replenishment and allocation of goods. Attractive shelf-ready packaging designs support brand profiling and drive sales.